Network marketing is a very simple business model. The distributor is only responsible to find customers and others who also want to be both a customer and a distributor at the same time so they can earn residual income.
The company, or as it is probably more appropriately referred to as the service company is supposed to do everything else. Everything else means, developing products, handing sales, shipping and returns, paying distributors like you commissions and taking care of all the government stuff like product safety and taxes.
You would think that having a business that only involves finding customers and recruiting new distributors would be trivial to operate and many people would be extremely success at Network Marketing. Especially those individuals with any kind of professional sales experience. It turns out however that Network Marketing is more like the race between the turtle and the rabbit. Flashy starts, big advertising and hotel meetings can always be beaten by steady everyday progress by unskilled workers learning as they go. The biggest names in Network Marketing training will tell you that success is always determined by people doing something small every day to find new customers but doing it every day over a long period of time.
This fundamental concept of distributors just doing what is their responsibility is really hard for most people to accept. What is even more startling is that human nature being what it is very few people are willing to give up the right to be arm chair managers of the service company. This is why picking your Network Marketing opportunity is so critical.
Nobody tells you this when you start your Network Marketing career because the person trying to recruit you wants you in their downline but what they should tell you is that you really need to take a look at the service company and ask a simple question: Do you trust them to continue in business, wisely deal with the government and regulatory agencies if you opportunity is a health supplement, and pay you on time every month. Basically do their job.
If you can trust them, then you can leave them to do their job while you do yours. We all realise that trust is always earned and this process is going to be a progressively growing relationship. However, the key to understand is that you have to let the service company be the service company, and you do your part finding the customers and new distributors.
Both new and seasoned Network Marketers would do well to focus only on the products that are successful in their personal markets and promote them along with the business opportunity while ignoring everything else. Basically doing only the activities that earns them monthly residual income.
Additionally a lot of training in the MLM industry focuses around the idea of duplication with rigid processes on how to find customers and present the business opportunity so that new recruits can do exactly what you did to find them. This is good for a person starting out as it sets boundaries to what exactly their part is. It also allows for lines to be drawn as to when they should walk away from a situation or prospect because the sales process is not heading in the yes I want to join direction.
Finding leads is a critical aspect of Network Marketing. Obviously we all have to have people to talk to about our products and opportunity. But once we have created a way to have an endless supply of leads, we can further reduce our part to simply closing the deal. Becoming an expert at finishing well by successfully selling products and recruiting new distributors is by far the most important activity any Network Marketer can be involved in. Finding leads is of course critical but you really only do this activity to get to the closing sales and sponsoring activities. A means to an end.
We have found that using My Leads System PRO is the best way that we have ever used to find leads. It is highly automated and has a lot of training videos that explain the skills you simply must to learn to become successful. It also focuses only on your part, finding customers and new distributors. We would highly recommend you review this as a tool to help you do your part – finding customers and new distributors in your downline business so that you can begin to focus only on what matters: earning residual income by sponsoring new distributors into your programs.
