What products or services will you be providing to make you different? For us it is the iridoids in the Tahitian Noni Bioactive Beverages that is unique. There are a lot of nutritional supplement companies in the world, but none have large quantities of iridoids in them and this makes a huge difference.

Noni or Morinda Citrifolia contains powerful bioactive compounds that impart health maximizing properties. Among these are iridoids which possess a wide range of potential health benefits. Iridoids are not common in fruits. In fact the Noni fruit is one of the few fruits in which iridoids are present. Iridoids are extremely heat and time stable which is important as processing and pasteurization involve heat. Iridoids are the primary compound in the Noni that delivers its health benefits.

Other nutritional supplements have fruit in them to be sure. Some have exotic tropical fruits from all over the world. These fruits are great for you if you eat them raw. Unfortunately most of their benefits are destroyed by pasteurization and long term storage after bottling, something nobody seems to want to talk about.

Iridoids are different, they survive pasteurization and do not degrade over the typical shelf life of Tahitian Noni Bioactive Beverages since they have been shown to last over 7 years of storage in a recent test.

Iridoids are what make our business different. They make our product unique worldwide. If you are going to start a business then consider what makes it unique today and what will still be unique in 5 years. Uniqueness really does matter. ( read the series of posts at once )