Customers are both a blessing and a curse. Sure you need them to buy your services but keeping them happy is a big job especially if your products are complicated to use.

Keeping happy customers is job number one, job number two is getting rid of customers that cost more than they are worth. Do not ever forget job number two.

There is no use being fooled. You only want customers that you can make money from so you have to pay attention to how much they are costing versus the profit you make from sales to them.

Our biggest problem is that our customers are spread out all over North America, Europe and Asia so we got a cheap long distance plan so we could just pick up the phone and call them if we have to. That simple action resulted in many a satisfied customer. Email is great for delivering information but sometimes you just need to solve a problem quickly so it stops costing you cashflow. Remember the idea is to make money not spend it on the customers.

Our Tahitian Noni Original Bioactive Beverage Business allows us to take care of customers to ensure they order again and it allows us the discretion to drop the too much trouble customers so they become ex-customers. We are not a desperate business. We provide great noni products and outstanding service and as a result we have lots of customers. ( read the series of posts at once )