Is your downline engaged and actively pursuing the goal of recruiting new distributors?

One of the main factors in the growth of a down line that generates reliable residual income is continual growth that exceeds the turnover rate. All organisations experience employee, contractors or staff turnover. Even volunteer organisations have a problem with turnover. The smart ones try to keep it to a minimum because it’s just plain good business.

A recent study showed that only 20% of employees in the surveyed companies were fully engaged. That means that 80% were looking for other jobs, disinterested in their job and in the extreme hated their job but came anyway. Who wants employees that hate their job coming through the door every morning? That simply cannot be good for moral or productivity. Seems like a recipe for disaster to me.

Like the cost of finding new customers, replacing distributors in a downline is not easy. It is much better to keep them happy and ensure that they are busy looking for new customers and distributors instead of a new company.

It is not always about money as most people would expect. Respect is a bigger factor in how people feel about their relationship to a network marketing company and their up-line leaders. If a company disrespects their distributors the distributors tend to pass on the disrespect to the customers. Have you ever wondered why a waitress serving customers is on edge when you can hear the owner/cook in the kitchen yelling at her? Did you really expect it to be different?

Great products are not enough these days to help a network marketing company succeed. In the last twenty years corporate head offices have been firing workers, removing lunch rooms, cutting in house publications, chopping away at the staff picnic and generally trying to be as financially efficient at the expense of employees. So now these employees abused by corporate managers everywhere are the people you end up recruiting into your downline and you wonder why they are not committed to your downline? To your plan?

Trust is earned. It cannot be bought or forced. If you as a leader respect your distributors and build a level of trust by training them, being honest with them, you will go a long way to making sure they stick around thought the difficult days when you have no control over bad news. Let’s face it not everything works out as planned and sometimes there has to be changes, but if you do not have the trust of the distributors they simply will not continue to follow your example.

Happy distributors talk to people and invite them to join your team. Angry distributors spend their time thinking how to get away from what is making them angry and never recruit anybody.

So we all have a choice. We can behave like the people that the new distributor is trying desperately to get away from in their day job or we can be a welcomed breath of fresh air that they enjoy being around. It is much easier to create an environment based on respect and training with a view to success then it is to ignore the problem and hope people come along anyway.

Network Marketing holds great potential to help people reach financial freedom. But they are not going to work with you if you are another pointy haired boss like Dilbert has. Nobody wants to trade one boss for another, what they want is to fire the current boss and work for themselves, feel good about what they are doing and see some success in their business like all the high pin level distributors that are always walking across the stage at company events.

Network Marketing as a business model is very radical for many a corporate employee. Why not make the time you spend with your team enjoyable. You might just find that success is not just increasing sales.

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46 Responses to “Is your downline engaged and actively pursuing the goal of recruiting new distributors?”

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